If you’re building a residual income business to create walk-away residual income and not just a paycheck, let me preface this message first by saying that you must ensure you are NOT only building your business online – nor would I suggest ONLY building your business offline; you must combine both worlds for substantial and lasting success!
First of all, the #1 most important activity for building a profitable, thriving residual income business is continually prospecting every day (6 days a week – you can take one day off to rest, recuperate, reflect, plan, prepare for next week, etc).
You must be talking with new people about your business every day, whether offline or online, it does not matter where you find them (though I do suggest you pre-qualify them, however with a system like MLSP that automates this process for you). On average, you need to be talking with about 15 people in order to sign up one person. Therefore, if you want to signup 4 people a month, you need to talk with 60 a month or 15 a week. Want to sign-up 3 people a week? You need to talk with 45 people a week. It’s simple numbers.
How to Get To Work With Your Residual Income Business
Don’t worry about sifting, sorting, or following up with people you’ve directed to your sales funnel – leverage your efforts, time and resources using your MLM system to do that stuff for you. Use the funnel. Focus first on generating leads (offline if you don’t have enough leads coming in online yet to reach your goals) that will go into your funnel. Then, for the leads that come through your funnel, focus on contacting these -pre-qualified leads (or your true prospects) to present your business to.
For the leads that you create online, you must immediately begin to connect with them to maximize your results. If they don’t leave a phone number, that’s fine, search for their email address on Facebook and connect with them online.
BUT DO NOT PITCH THEM!
Simply connect with them – that’s what Facebook and social media is all about! Get to know them, check out their Facebook profile, be interested in them – make a friend! Then find out what it is they’re looking for – they obviously opted in to your website for a reason! See how you can help them and direct them to the resources that will help them. (Remember, your autoresponder is already set-up to work with your sales funnel or funded proposal, preloaded with powerful messages that will educate your prospects and teach them about you, the system, your business, the process, etc.)
How to Build Your Residual Income Business
You may have a gazillion different things that take place and that come up in a given day. But, within that day, there are certain business growing activities you must focus on as top priority – things you must do daily – in addition to the team trainings, group presentations, conference calls, etc. So here’s how to successfully run your residual income business each day, regardless of what other activities may be planned or may come up to support your team, etc:
#1 – Prospecting!
Focus on connecting with enough people each day to reach your weekly, monthly and annual goals. For example, if I want to enroll 4 people a week, I focus on prospecting 60 people that week. I do that through a combination of online and offline prospecting activities to build my business locally and also across the country.
You (your marketing) direct(s) these people to my funnels to learn more about whatever your promoting. If I’m promoting my residual income business, I may direct them to a custom capture page educating them on the benefits of my company and opportunity. If I’m promoting my attraction marketing or online marketing system, I’ll direct them to that particular capture page.
But regardless of whatever marketing methods you’re implementing, you need to ensure you’re doing enough to generate at least that number of leads per day/week/etc necessary to hit your goals. Again, if you’re not able to generate enough leads online to reach your weekly goals, you need to focus on additional prospecting methods to ensure you are able to reach your goals. Always be implementing at least 3-5 reaching out or marketing methods on a weekly basis to diversity your leads and protect against one source unexpectedly drying up, etc…
#2 Once you have your daily prospecting activities sorted out, THEN work on your internet marketing activities.
Note: if you only have a limited amount of time each day to spend on building your residual income business, you will not be able to adhere to the below schedule as it is quite aggressive. This business requires commitment, and online marketing is something – at least for the first year or two – that requires dedication and commitment to seeing the process through. You will not receive results overnight, you must be in it for the long haul (not 40 years like corporate America, we’re talking 2-5!).
So be prepared for the journey. But if you can pay the price – if you can commit the amount of consistent time and energy necessary – it is worth it. The internet can help you leverage the amount of time and the amount of resources necessary to create the same kind of results or better without it.
The Daily Activities To Focus on To Build Your Residual Income Business Online:
- Create one new piece of content every day (article, video, audio, PDF document, etc)
- Promote your content socially (ie, social bookmarking, digg it, buzz it, share it on Facebook, Tweet it, StumbleUpon, etc.)
- Create a short video about it or promoting it to post on YouTube
- Create multiple variations of your content to submit to directories and sites around the internet, creating links back to your original content (backlinks) and to drive more traffic
- Comment on other blogs and in forums to link back to your content (DoFollow Blogs with CommentLuv) to get more backlinks and generate more targeted traffic
- Grow your network every day (ex: add a few Facebook friends or twitter followers, etc) – in addition to physically prospecting and connecting with people each day (just adding friends and followers does not count as ACTIVELY PROSPECTING – you must directly engage people specifically for your business to count as prospecting: people whom you’re able to elicit a response from regarding your specific offer)
– Syndicate your content virally utilizing the power of a tribe like TSA (add 200+ active syndicating members to your network to help drive more traffic to your site, attract more traffic, get feedback, generate social activity, etc)
- Continually work on and improve YOU every day to make YOUR process – your prospecting, your promoting, your recruiting, your presentations better everyday (scroll down this page on look for “Essential Reading” box for ideas). Perfection does not exist, but there’s always room for improvement. Make sure to learn something new every day and just as importantly be sure to IMPLEMENT and apply it as well!
This process does take up a few hours each day, depending on how much time you spend in each area, like how long an article or video is, how much promotion you do for it, how much you syndicate it, etc. It will all vary. In the beginning it would take you a lot longer because it’s new and foreign, but once you get into a habit of doing it, you can cut the amount of time in half or even a quarter. There’s even iPhone applications for example so you can do some of this stuff – from creating your WordPress blog posts to promoting and syndicating your content – while on the go. For me though, I like to try and get it all done at once, more or less – I’m more effective that way.
So get to work! If you aren’t doing any of these activities now, begin with step 1, then once you’re able to do that every day, add step 2, and so on. Schedule your time each day to get yourself into a routine so you knock this out each day like clockwork. Stay disciplined to this process everyday and watch your site’s Alexa rank drop like a rock, your PageRank increase (over time), your traffic counts explode, your lead flow increase, your phone start to ring off the hook and your bank account overflow. Let the compounding effect take place by being consistent and disciplined and I’ll see you at the bank!
