Local Business Online Marketing: Increase Your Exposure Today

Are you searching for local business online marketing tips? You’re in luck.

In the business world, your exposure means everything. It’s actually a pretty simple concept to understand. The more people that are aware of what your business has to offer, the better.

Assuming your business offers a quality product line or service, marketing is essentially a numbers game. What is your current marketing strategy?

If you haven’t yet implemented internet marketing into your strategy, now is the time.

Can the Internet Help?

You’re here today because you’re interested in learning a few local business online marketing strategies. First of all, congratulations on your entrepreneurial drive. This rare trait will assuredly help you build your business efficiently.

Billionaire Microsoft mogul Bill Gates recently made an interesting comment regarding internet marketing. And considering this man’s success, his remarks may be worth listening to.

Bill Gates said, if your business is not on the internet, your business will be out of business. This is an incredibly interesting quote that will continue to ring true. So how do you go about implementing local business online marketing strategy?

Setting up Shop

When looking to jump into the internet marketing realm, first thing is first; set up shop. Like your office or store in the real world, a website/blog on the internet is your home base and work shop.

This is where you will house all of the necessary information regarding your company. Efficiently maintaining a website or blog will allow your business to establish an online presence and garner a following.

But how?

When the modern consumer, locally or globally, is interested in making a purchase of some kind, they consult the internet. Through the power of search engines, such as Google or Bing, these consumers locate the products/services they need.

This a major reason as to why the internet is so incredibly useful. When an internet surfer types in a given search query, Google’s predetermined algorithm does its best to produce the most appropriate results. Because of this, you can do some local business online marketing by creating web content that targets popular search terms in your industry.

As an example, let’s say I own a local Pizza shop and I live in San Diego. A popular search term in your area might be ‘San Diego Pizza Delivery’.

If I write a blog post using that search term, the odds of my website ranking on the first page of Google increase dramatically. This strategy is referred to as SEO; or search engine optimization.

Expedite the Process

While running a website/blog and SEO can be efficient local business online marketing strategies, getting started can take some time. In order to rank on the first page of Google, you have to post your content on an authority website.

A new domain name is not aged enough to be considered an authority. As you can see, starting from scratch can be tough.

Luckily for local business owners, there are some programs allows you to promote your business on their aged domain/authority blog for a relatively low price. Alternatively, if you’re looking to implement a local business online marketing strategy fast you can purchase an aged domain. This will cost you more than buying a new one but you’ll have the advantage of being able to rank in the search engine more quickly.

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SEO Tricks to Know Before You Post Content

If you are involved with social media for your business, you probably have some knowledge about search engine optimization (SEO). As a business person (whether a business owner or a business person), you understand the importance of a content marketing strategy in order to succeed. There are certain tricks that will help you with SEO.

The critical nature of SEO
Your ability to optimize your content in the most effective way possible can truly be critical to your business’ success. If you are not sure why it is so important for your business that you optimize your content, just remember that if your content is not optimized for the search engines, your rankings on the search engines’ pages will be low and people who are searching for what you do will not be able to find you. The truth is that people are inclined to choose whatever is at the top of the page and very few have the patience to drill down the list (or, certainly not to subsequent pages).

There are some SEO tricks that may help your business tremendously. In any case, they are certainly worth trying.

Present your content in short segments and make it easily searched and shared: As you are writing your content, it is very important that you do so with the search engines in mind. What you should have in your mind at all times is that you can break your content down into short segments (that can stand alone or be a part of a greater whole at the same time). Of course, your content should be search-friendly, easily digested, and easily shared at the same time. It is critical that you write content that satisfies the needs of your target audience members. It must be more about them than it is about you. You should have the concept of WIIFM? (What’s In It For Me?) in mind whenever you write content. What that means is that you must be able to solve the other person’s problems before you consider your needs. Of course, in due course, your needs will be met as well.

Focus your content in two different directions: Undoubtedly, your first responsibility is to write with your target audience members in mind. As you probably aware, you must connect with those people on an emotional/human level. If you are not able to do that, you will not be able to establish and grow a relationship with the other person in any real way. Now that we have established why the first direction is so important, it is time to consider the second direction. That is to focus your writing on the spiders. Just in case you are not sure what the term, “spider” means, spiders are the robots that search the web to look for clues about which pages of content are worthy of ranking high (higher than other pages). That second focus is just as important as the first focus because, without the spiders, your content will not get noticed. Of course, your ultimate goal is for humans to notice what you are sharing and build a relationship with you based on what they are reading. However, they won’t have access to the content if the spiders don’t deem it worth ranking at the top of the search engines’ pages. It is a simple concept. The concept of how the spiders work is that they pay attention to how frequently you post, how interesting your content happens to be, the strength of your headlines, how solid the structure of your content is, the quality of your links, and how engaged your audience is with you. Spiders are built to compare your content to the other content that is on the web (on a similar topic, of course). Because spiders are not human, they do have some limitations when it comes to being able to judge certain things, however.

Try out an auditing tool (but do the research to determine how much you can do with it and how much you can’t): The way that an SEO auditing tool works is that you enter one of your keywords or key phrases into the tool and then that keyword or key phrase will receive a grade (poor or good). That should be enough of a guide for you to tweak what needs to be tweaked before you go any further with your content. You can find a list of auditing tools by doing a search. You should take a good look at each one so that you can determine which tool will work most effectively for your particular business.
You have the potential to really make a difference for your business by implementing the tips that you have here. They may very well help you to drive more traffic to your website, which is one of your constant goals. Certainly, you have nothing to lose and, probably, a great deal to gain. Of course, none of those tips will be effective if you are not producing top-quality content, which you are undoubtedly doing.

Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies.

His expertise includes business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.

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3 Simple Steps to List Building

Why is it that there is so much online confusion surrounding the subject of list building? Add to that the constant bombardment of advice from the so called “gurus” out there telling you over and over again how important building your list is, is it any wonder why beginners immediately find themselves stuck, not knowing where to start and who to turn to for the best advice?

And with the gurus showing huge numbers on their lists (some of which have taken many years to build, but they don’t tell you that) it’s easy to feel like a complete list building loser if you only have a couple of hundred subscribers on your list right now.

However, if you get clear on your business goals and objectives, you can avoid this defeatist way of thinking all together.

Many successful online entrepreneurs have a huge list of subscribers, but something else they
probably won’t tell you is that they also have huge teams and a huge business to operate selling a multitude of products as a result.

So the question you need to ask yourself is “Is that what I want for my business”?

If you honestly answer yes! to that question then the faster you create your list building systems and scale them up the better. In addition you will probably need to employ many different list building strategies, like Joint Ventures (other experts promoting your products) and paid advertising as well.

But only having a digital product as your main offering can sometimes feel very overwhelming and also can be extremely time consuming.

However, if you also have a goal of reaching real physical customers who you can help with your expertise in a coaching, teaching, consulting or mentoring format, you certainly shouldn’t be worrying yourself (not too much anyway) about having a HUGE list.

In this instance what you really want is a laser targeted list of subscribers who are looking to
actually buy something, and that means that they can actually see themselves using your products and services to help them with something tangible, measurable and they also possess the desire and importantly have the resources and the ability, to pay you for your expertise right now.

What this means then, is, less people on your list, but the people you do have on your list are
worth far more to you, because they will actually buy stuff, but as I mentioned previously this does depend on what your business and your lifestyle goals actually are in the first place.

So in this article today I’ve put together 3 simple steps to list building that will boost your list
with real repeat buyers, who love you for your expertise and value driven products and information.

3 simple steps to list building:

Step 1) – Provide Value, Value and More Value:

Create or provide something of real value and relevance to your subscribers, clients or customers. Make sure it is something that will really help them but also provide with the evidence that you know what you are talking about and can help them reach their goals faster and with less stress?

Then simply give it away on your website or squeeze page, in exchange for their contact details, usually name and email.

This is how you start actually building your list – it’s not rocket science!

Step 2) – Magnetic Copy:

Create or have some great some magnetic copy (words that sell) on your home page, and on a ‘squeeze page’ or you can have it done for you) so that you can promote your irresistible giveaway.

Do this and you will find your perfect clients, customers and subscribers will see the value and
join your list. Boom!

Step 3) – Your Marketing Strategy:

If you don’t have a strategy to get your content and products out there it’s going to be almost
impossible for you to generate any substantial leads online. What you need is a mix of passive and proactive marketing strategies so that you can begin to attract the perfect buyers, and which will also help you to reach out and build relationships on social media. If you just sit back and wait for people to come to your website your list will remain small.

List building is simple once you have a strategy and know exactly what to do every day, every week and every month. So make a decision today to be pro-active, network on and offline, get your list building system set up and optimised and then promote, promote and promote your giveaway, then promote some more.

So that’s it for today’s topic, I hope you found 3 simple steps to list building useful, as ever I
will say this. The strategies and methods I have listed above ALL work, but only if you TAKE ACTION.

Happy list building!

All the best

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List Building – An Opt-in List is Perfectly Acceptable and Highly Successful!

List building is the existence blood of any affiliate marketer, but that is an article for another time. By building a website, not only does it give you an opportunity to build a list, make yourself different from your competitors, and offer more value, it also allows you to market more than one program. This is a good list-building technique, since the prospects have already expressed an interest in what you have to market and offer. Let’s begin building your list with a profoundly simple project.

On the other hand, building an opt-in list is a perfectly acceptable and highly successful method that will keep you from being labeled bad business. Building a list of network marketing prospects can be fairly simple at first, but beyond the warm market you’ll need to vary your approach and build a relationship prior to inviting them to see what your product and business is all about. This is why building a list of buyers, people who value your recommendation, is essential. Your JV partner has spent time and money building her list.

Your list you need to spend a great deal of time and effort building your list. Safe lists are a traditional form of free advertising, and although not as effective as they once were, they can still deliver reasonable results, particularly if you are building a list of subscribers. In building my own business from scratch over the past 10 years, I’ve found that once you’ve established a basic dealer/distributor network-or a list of people selling for you, you can add hundreds of related products, and the orders just keep coming in.

An offer to join my newsletter: – As I have said before you should be building your own mailing list. You’re insane if you aren’t building a list of subscribers that want to receive information from you. Building your very own opt-in email list is one of the best ways to gather prospects and make repeat sales. Keep in mind that building a large list of subscribers takes a lot of time.

Add an opt-in list to your website and you will be well on your way to building a very valuable asset – a customer list that you can sell to again and again, year after year. There is a process for building a new piece of hardware, for installing a piece of software & another & another, for transferring data and the list goes on.

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Why List Building is Important For Your Internet Business

List building is often a misunderstood word as far as online marketing strategies are concerned. Consider it the first, most important and most constant of all the tasks that Internet marketers engage in. To an online marketer it is an essential component of marketing and is like capturing traffic to use over and over again. List building is all about giving out great value to your readers and prospective customers for free in exchange for their email opt-in. Using it is one of the most profitable techniques in Internet Marketing.

By building your own mailing list you are allowing people in your target market to get a bit closer to you and your business. A more appropriate name should be relationship building. Attracting subscribers can be exciting, frustrating, fun and painstaking all at the same time but once the first few subscribers appear, it is extraordinary how the whole process gains momentum.

List building is important to the growth of an online business and income because it provides you the means of consistent communication with people that have given you permission to send them emails regarding your niche. To build a list is something that is extremely powerful and that should be the foundation for any would-be professional online publisher who wants to leverage to the max the power of one-to-one marketing, of direct relationship with your customers and the possibility of selling, promoting and marketing directly to your most enthusiastic fans whatever you got to give to them.

If you’ve been marketing on the Internet for a while, chances are you’ve heard or read this phrase a lot of times: “The Money Is In The List.” Well, when it comes to successful online marketing, you will find that the money is always going to be in your mailing list. List building is often a misunderstood word as far as online marketing strategies are concerned. If most of your marketing is done online, you know the importance of attracting your targeted audience. It is the first and most important step in internet marketing and is an essential component of marketing.

Successful online business requires learning completely new skills. Everyone in business, no exceptions, needs a list. One of the most powerful tools you can have if you have an online business, is an opt-in subscriber list, or mailing list. Opt-in lists can be the lifeblood of an online business, no matter what niche you focus on. An opt in list is not just a good idea, it is vital for the success of your online business. By capturing the information of your site visitors you will then be able to follow up with them, build the rapport necessary to establish a relationship, and stay in communication with them to continue to build and maintain a personal/business/professional relationship.

You have to build a connection with your subscribers and you have to build some kind of meaningful relationship with someone who is basically a total stranger. A free eBook to download, a free e-course, or a subscription to a newsletter are all popular methods of obtaining subscribers to opt in lists. The reason why subscriber lists are the source of most online sales is that the majority of first time visitors to a website do not buy. When you look after your subscribers, they will stay on your list and continue to read what you send out. Loyal subscribers are valuable to you, as they are likely to purchase more than one product from you over time. Your subscribers are looking for information – first and foremost. You not only control what messages your subscribers are receiving, but you also have total control over your own list.

If lists are so important to your online profitability, how can you get people to give you their names and email addresses.

List building is used to collect information from visitors so that future contact can be made. List building is probably one of the most important things you can do in order to build your business. List building is your ability to create an ever growing list of emails of people who are interested in whatever you have. List building is largely about building relationships and is the core of online marketing, and any of the successful marketers in the business know that. I just hope the information covered here has convinced you the importance of building your own lists. The money is certainly in your lists.

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List Building Tips – 3 Critical Points for Rapid List Building

If you are an internet marketer or running a business online then you might have come across the need of immediate traffic for your offer which is necessary to cash your pockets rapidly. Apart from that if you are already building a list of subscribers, but your subscribers list is not responsive to your offers then keeps your eyeballs tight as I will lay down 3 critical list building tips in this article.

Initially I will lay down why you should not buy list from third parties or vendors, then will lay down the importance of freebie selection for your list and in the last will interact about the frequency and quality of your mailings. At the end of the article you will able to realize that these 3 critical list building tips should be followed by every list owner in their list building campaigns.

To start with I will suggest to every list owner that they should never buy leads or subscribers from third parties.

First of all there are chances that you might be reported for spam complaints, apart from that you will not get list of targeted people for your niche. Chances are there that majority of people from the list you purchased are having some other expectations and to the contrary you are broadcasting information for some other niche. These types of lists are usually not having much quality subscribers who can take out money to spend when you promote some products to them. As per my experience it is just waste of time and your hard earned money.

Moving further the second most critical list building tip is that you should offer a freebie to your list which is not generic in that particular niche. As for example don’t just give them freebie related to “how to lose weight”, it is better if you provide information as “How to lose weight with Yoga”. Be specific and compile your offer which doesn’t only gives generic solution but gives a one of the proven solution and to with proven method. As this will be developing credibility for you in that specified problem area and that too with unique method of approach.

And the last but not the least, adopt the fixed frequency and different form of content for your list. This is most common mistake done by newbie marketers, as they go on bombarding emails without any value content. What they do is only sell sell sell…as an adverse effect is that people will start opting out from your list quickly, and thus your subscribers numbers will fluctuate around some weird number if you are constantly putting efforts to for list building. Be friendly and trusty among your subscribers, and try to adapt soft sell in p.s. or so and 1 or 2 hard-sell week. Try to give free content in various forms which will help you grow your list rapidly.

To the conclusion, these are 3 critical list building tips which should be practiced immediately if you are an internet marketer. Firstly avoid buying third party list, then choose your freebie in a micro niche and to specified problem with unique method and lastly don’t bombard emails with promotional stuff. Keep these 3 critical list building tips in mind to achieve huge list size.

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4 Reasons Why You Need A Mobile App For Your Business

In today’s marketplace, powerful business mobile apps are vital for all businesses, regardless of industry or size. Several small business owners believe that an app is too expensive, assuming their traditional website is enough for business marketing. Such owners are wrong in their opinion because small businesses too can profit by developing apps. With the increasing trend of mobile search and browsing, developing an app can benefit your small business in a big way!

Here are some reasons why you need to invest on business apps for your start-up and how worthwhile it is for your survival and success in the marketplace

Keeps Your Customer Engaged:

A business mobile app is the best way to keep your customers connected with your product or services. With the ever-increasing popularity of mobile search, today, your app is extremely beneficial for your business growth. They generate new customers by working as a reminder to pull them back to your product or services. Simply, via generic search, mobile app can help you reach more customers than a general website.

An Effective business mobile app can produce a paying customer by interacting with them in real-time through better user profile. The demographics and valuable information available on the scene can enhance the reach of your business. The whole idea is to keep the mobile users engaged and also give them a good user experience. So, your app can make your business stand out by building up better customer relationships.

Helps Market Your Product And Services:

A business app can benefit you by showcasing your product and services. It provides the visitors an instant, one-stop access to your brand. Different new products or services are also featured by regularly updating an app. This also helps you drive more sales. You can also encourage your visitors’ right from your app by giving interesting offers and discounts so that they will visit more often and enhance your brand image.

Offers Great Return On Investment:

Many small businessmen avoid developing business-mobile app in the fear that the app development cost would be unaffordable for their company. Although a mobile app development is an expensive affair, but you can’t afford not to invest in one. If you expect a good Return on Investment or ROI, then all your expenditures and efforts are worthwhile.

Increases Your Customer Base:

An app offers clear advantage over mobile website as it directly targets the concerned customer. This not only enables them to interact with the customer fast, but they also improve customer retention. Furthermore, a mobile app is also prone to attract more customers through the word of mouth. If your product or service satisfy customers, they are more likely to refer your business to others if you have an app available.

In today’s market where competition is neck high, companies need to offer business apps that are appealing and represent them on the mobile web.

Over To You

If you are still unsure what a mobile app will hold for future? Then here is good news for you. Before making a large investment, you can test by starting small. Consider making a pilot version app that includes only limited features. If this type of initiative performs well in the market and you experience a sudden increase in traffic then you can add more features later.

In this way you can also cut down the cost by going for a basic app first that is free from extra features. You can further reduce the cost by making your own app content and doing your homework. You can later hire a professional app developer once your ground work has been ready!

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Productive Site Promotion – 4 Methods to Advance in Site Promotion

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