If your web site sells something and you want to increase your client base, you better launch an aggressive site promotion. An effective web site promotion or advertising campaign can surely increase your page visitors. The increase of your web traffic will bring concrete benefits for your business such as successful sales, numerous registrations, and increase in your client base and sphere of influence. This can mean a rewarding and profitable financial windfall for your business. The following 4 promotion methods can surely help you in your site advertising campaign:1. Engage in search engine marketing. Peddle your web site to the major search engines. Submit your site to them. This is often free of charge but it will take a little time before you can feel concrete results. Search engines can really bring you lots of targeted web traffic. So, while waiting for your site to be indexed and listed on search results refurbish and improve your web site and optimize it to catch the attention of search engines.2. Engage in pay per click advertising. This is the fastest way to promote your site and get highly targeted traffic. Bid for highly selling key words and pay only whenever someone clicks on your link. Your web site link is displayed on top of every search results and on other web sites.3. You can also buy an email list from reliable advertisers and start an email marketing campaign. Email marketing is one of the most effective advertising and promotional methods. Use it to your advantage and write powerful email copies that can surely entice people to go to your site.4. Use latest technology to promote your site. You can make your site available for RSS feeds so that you can deliver web content directly to your target market. You can also use blogs to magnetize web traffic. These methods are proven effective in promoting web sites.